Communicate your activities to artists, press, sponsors and the public

ulio Loaiza is a visual artist and the founder of the art residency Macolla Creativa in Caracas, Venezuela. In order to communicate on his programs, Julio Loaiza set up a website that relay the information to artists and creative agents.

Among the information shared, many of them are open calls for the different activities of the space. “We make calls for artists to apply with their projects, we make calls for sponsors, we make calls for undergraduate students to apply with their final projects in order to graduate and to get scholarships. So, we call again for sponsorship of scholarships,” explains the founder. And it is clear that artists are always welcome to apply for a two weeks residency in Venezuela.

To relay the information, the use of social network is essential. But, social networks are also a good way to disseminate the work realized by the artists during their stay. Each artist, “has to generate an experience for all those friends who have been watching how it evolves through social networks,” explains Julio Loaiza.

When artists have the opportunity to come to the residency, they will be asked to create some communication materials during their researches to share with the online community. The residency period culminates with an open studio, during which the local community is invited. “We send communications, press releases, and so that they get to know a little of what he is doing, and the artist also feels committed to be able to conclude and intervene in the space of the residence,” explains the founder. The presentation of the resident artists happens on the second Sunday of each session, and it has become a known meeting point for the inhabitants of Caracas and for the cultural agents of the country, “including artists, curators and researchers, people from the art scene who are interested in seeing how new forms and new plastic discourses are being produced in the center of the city,” concludes Julio Loaiza.